Brand & campaignGlobal
Identity with impact
Brand systems, campaign platforms and visual languages engineered to stay coherent from first idea to final execution.
Independent design house · Kolkata / Worldwide
Hotbox Drifts
Creative high without the haze. We turn strategy, culture and restless ideas into identities, campaigns and visual worlds.
Creative directionBrand strategyCampaign developmentVisual storytellingAI-driven workflows
Creative directionBrand strategyCampaign developmentVisual storytellingAI-driven workflows
01 / Selected worlds
Ideas built to leave a mark.
A cross-section of the studio’s practice. The complete work archive is available in Soumya Kundu’s 2026 portfolio.
Hotbox DriftsStudio practice
Welcome to the drift zone
Branding, advertising, posters, brochures, digital creatives, movie posters and visual storytelling.
Now:IndiaCulture
Design as a public voice
Impactful visuals carrying messages of unity, justice and awareness into culture.
Full archive2026
30+ years of a passion-driven journey
Explore the full CV and work selection, including clients, career history, tools and creative disciplines.
Open portfolio
02 / Capabilities
From first spark to final frame.
Strategy and craft stay in the same room, keeping the work sharp through every stage.
Creative direction
Creative control, execution and a clear visual point of view across channels.
Brand engineering
Positioning, identity systems and practical rules that help brands move consistently.
Campaign development
Concept development, art direction and scalable campaign worlds.
Visual storytelling
Advertising, posters, editorial, digital design and motion-led narratives.
Creative AI workflows
Modern image, video, voice and generative tools used with human judgment.
Experience
10+
Years navigating global clients and an ever-changing creative trajectory.
Creative Controller
Creative leadership, quality control, strategic planning and delivery across complex projects.
Senior Art Director
Campaign thinking, visual systems and multidisciplinary art direction for national and international brands.
Art Director
Concept development and hands-on execution across advertising, branding and communication design.
300+ clients served
Creative and strategic solutions for brands across India, the USA, Dubai and beyond.
03 / The human in the machine
Soumya Kundu
Artist, art director and creative controller from Kolkata, the City of Joy. Soumya combines classical art training, commercial instinct and emerging technology to make work that feels alive, useful and unmistakably crafted.
- Base
- Kolkata, India
- Education
- Bachelor of Fine Arts
- Languages
- Bengali · English · Hindi
- Practice
- Design · Advertising · Culture
- Tools
- Adobe + generative AI workflows
Have a brief, a thought or a beautiful mess?